Business Image Lift (BIL) presents an effective “Must have” component as part of a business’s public relations portfolio and strategy today. It’s an additional management tool to shape and protect a company’s public imagery and business persona most commonly through the internet today.

The internet is the biggest tool for a person to gain information regarding a business’s performance as well as an individual’s background. All types of information, good or bad, are at your fingertips. Yahoo, Google, Bing and other search engines are now household words and are used daily.

A background check on a business or person fifteen y..

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