In a study commissioned by the Public Relations Consultants Association, 84% of Public Relations leaders say they are forced to working with stagnant or shrinking budgets as consumer confidence drops. Live Innovations seek out examples of cost effective PR strategies.

More than half (53%) of those surveyed say their biggest challenge will be increased responsibility. Live Innovations Managing Direct, Tom Harris explains this means they are ‘expected to do more with less. It is still a difficult time in business for many industries, Public Relations is one of them’.

In times of economic instability, it is comm..

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