Atari’s 1979 Plans for McDonald’s Revealed in Original Drawings Heading to Auction
Previously unpublished design materials from Atari executive Roger Hector envision arcade games, interactive drive-through entertainment, and a new experience for children at McDonald’s restaurants.
CONCORD, N.H. – In 1979, as video games were beginning to transform American entertainment, Atari was exploring an unexpected opportunity: bringing interactive gaming into McDonald’s restaurants. The original drawings and corporate presentation materials documenting that proposal have been preserved for nearly five decades by Atari executive Roger ..
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